
Welcome

So glad you found me... Your journey to healing and growth begins the moment you decide you’re ready.





Approved NIHB provider
Verified by Psychology Today
Registered Marriage and Family Therapist
Approved Gottman Relationship Checkup Member
Member of the Canadian Association of Couples and Family Therapy
Member of CCTPEI
Approved Provider for Multiple Insurance Companies
At Yellowfinch, we are here to walk with you every step of the way. *We are Accepting New Clients

Aimee Poole, Registered Marriage & Family Therapist
Degrees
BA(Psy), GDipCH, MFCS
Certifications/CEC/training in:
- Certified Grief Support Counsellor
- Complex Grief
- Divorce Recovery Specialist
- Cognitive Behavioral Therapy
- Emotionally Focused Therapy Levels 1, 2, 3
- Gottman
- Certified Mindfulness Life Coach
- Certified Relationship Dating Coach
- Mindfulness Master Practitioner
- Certified in Group Therapy CBT-I for Insomnia
- Infidelity Recovery Training
- Certified Clinical Trauma Professional (CCTP)
- ADHD & Nero diverse couples training
- ADHD specialist certification
- Attachment theory and styles
- Narrative Therapy training
As a Marriage and Family Therapist, I am a specialist. I have completed all graduate-level courses required to be an RMFT with CACFT. www.cacft.ca I have also completed 200 hours of supervision in marriage and family therapy. Please note that most therapists who belong to a counselling college only have to complete 50 hours of a practicum and 150 hours of direct client counselling hours, whereas I have gone above and beyond to be an RMFT and have completed 200 additional hours of supervision in couples and family therapy along with a multitidue of required graduate level courses in couples and family therapy.
Why pick me as your counsellor?
Services offered include:
Couples Counselling:
I am a relationship specialist, Marriage & Family Therapist. Areas I can help with include: arguments, disconnection, decreased emotional and physical intimacy, neurodiverse couples, mixed-agenda couples (discernment counseling where one partner is uncertain about staying in the relationship), co-parenting, infidelity recovery, trust, communication, resentment, relationship maintenance, physical & emotional intimacy, connection, long-distance relationships, couples that work in businesses together and so much more!
Couples Intensives:
For couples that need or prefer 1- 2 day intensives vs. 50-minute counselling appointments. If you are experiencing a rupture in your marriage or relationship, such as betrayal, or are in need of immediate help, such as determining to stay together or separate, or are trying to work through an immediate issue or impasse that you can not get through on your own; a couple intensive may be for you.
Individual Counselling:
Yellowfinch offers individual counseling on: grief, infidelity, divorce, ADHD, neurodiversity, trauma, coping with chronic conditions, MVA, change in QOL, depression, anxiety, stress management, self-esteem, break ups, insomnia, singles counselling/dating therapy, burn out, balance, getting unstuck, changing to a sober lifestyle, menopause/perimenopause, postpartum depression, help with achieving life goals and so much more!
Education & Support:
- Divorce 10-week Support Group Seminar (Break Up/Separation)
- CBT-I 6-week Group to help with insomnia
- Couples Workshops: Various Topics
- Women's Neurodiverse Support/Education Group
- Men's Neurodiverse Support/Education Group
- 1-day Dating Workshop
- Avoidant and Anxious Attachment Style 6-week Group Seminar
- Self-Compassion Workshop
Family Mediation - (ADR) Collaboration:
Yellowfinch can work with your collaborative law lawyers/ family law lawyers. In *some cities, couples have to show proof that they have taken "some form" of ADR before filing for a separation or divorce. Ask your lawyer if sessions with a marriage and family therapist can be helpful to your case as a form of ADR before filing with the courts for separation or divorce. We also offer co-parenting counselling, which can help when you are having trouble making mutual decisions around parenting plans/co-parenting, etc.

Our Unique Approach
At Yellowfinch, we recognize that each individual and couple’s journey is as unique as the challenges they face, the resources they possess, and the experiences they’ve navigated. We honor your personal path, meeting you where you are and aligning with your goals for healing, growth, and transformation.
When you choose me as your counsellor or coach, it is my privilege to walk alongside you on your journey. At Yellowfinch, counselling and coaching are collaborative, holistic processes. Together, we embark on a shared path of healing and self-discovery, creating a supportive, tailored space for you to explore your deepest needs, life goals, and purpose.
Yellowfinch Counselling & Wellness Inc. provides so much more than just a counselling or coaching session. Depending on your unique needs, learning styles, and healing process, we offer tailored resources such as articles and exercises to support you between sessions. Our dedicated team prides itself on developing strong, meaningful connections with our clients to ensure successful outcomes.
We are not a large clinic or an impersonal online platform with hundreds of counsellors.
Yellowfinch is a small, caring Canadian clinic, expanding by hiring one more clinician, and we are wholeheartedly committed to supporting our clients. You are never just a number here—you are valued, understood, and cared for.
Many of our clients share with us how grateful and happy they are to have found our practice. Let us support you on your journey.
Contact us today—you’ll be glad you did!
Types of therapy and approaches we use include but are not limited to:
Family systems approach
"Families are an emotional unit. They are an interconnected system of interdependent individuals. Moreover, they influence one another, and their psychology cannot be understood in isolation from the system as a whole. "
- Newport Academy
Emotionally focused therapy
"EFT is a structured approach to couples therapy formulated in the 1980’s and has developed alongside the science on adult attachment and bonding to expand our understanding about what is happening in couple relationships and to guide therapists."
-International Centre For Excellence In Emotionally Focused Therapy
Narrative therapy
Narrative therapy is a style of therapy that helps people become—and embrace being—an expert in their own lives. In narrative therapy, there is an emphasis on the stories that you develop and carry with you through your life."
-Good Therapy
Cognitive Behavioral Therapy
Cognitive behavioral therapy (CBT) is a short-term form of behavioral treatment. It helps people problem-solve. CBT also reveals the relationship between beliefs, thoughts, and feelings, and the behaviors that follow."
- Good Therapy

Meet Our Founder: Aimee Poole
At Yellowfinch Counselling & Wellness Inc., we believe in fostering genuine connections with our clients, and that starts with introducing the incredible person behind our practice. Here's a bit about Aimee Poole, the founder and driving force of Yellowfinch Counselling & Wellness Inc.
Aimee is a dedicated marriage and family therapist, mindfulness practitioner, facilitator, and trainer. Her passion for helping others stems from both her professional expertise and personal experiences. As someone who values life’s little joys, Aimee balances her thriving career with spending time kayaking, stand-up paddleboarding, cooking, biking, practicing yoga, and volunteering.
Originally from Charlottetown, Prince Edward Island, Aimee is also a proud mother to her busy 15-year-old son and an avid dog lover. She brings warmth, compassion, and a genuine desire to make a difference to her work—qualities that shine through in every counselling and coaching session.
Specializing in couples and singles counselling, grief, divorce recovery, infidelity recovery, ADHD, and neurodiversity, Aimee is committed to guiding her clients toward healing, growth, and fulfillment. Her dedication to evidence-based practices and lifelong learning ensures she is always at the forefront of her field, reading multiple books each month and pursuing courses to strengthen her offerings.
Aimee’s approach is grounded in empathy, rapport-building, and understanding. Having faced many of the challenges her clients wrestle with, she walks alongside them with compassion, offering a safe and supportive space tailored to their needs.
At Yellowfinch Counselling & Wellness Inc., Aimee has created a practice where clients feel heard, valued, and empowered to navigate their personal journeys. She considers it a privilege to make a positive impact and is honored to share in the successes and transformations of those she works with.
Contact us today to learn more about how Aimee and our team can support you on your path to happiness and well-being.
YOU DON'T HAVE TO GO THROUGH A HUGE LIFE EVENT OR TRAUMA
TO BENEFIT FROM COUNSELLING. TALKING WITH A PROFESSIONAL CAN GET YOU THROUGH DIFFICULT SITUATIONS IN LIFE AND YOU'RE STRONGER IF YOU DO THAT
-Dr. David Spiegel, M.D., associate chair of psychiatry and behavioral sciences at Stanford University

“Courage does not always roar. Sometimes courage is the quiet voice at the end of
the day saying, 'I will try again tomorrow.”
― Mary Anne Radmacher

Although we offer both in person and teletherapy. If you want to use teletherapy but are unsure if it is right for you:
We encourage you to read up on the efficacy of teletherapy and how research shows it is just as effective as in person therapy. We switched to a 100% completely remote clinic as we found that 90% of our clients were asking for virtual therapy and coaching. They found it convenient to be at home or at the office and not have to drive into an appointment, find child care or loose up to 2hrs of their day dealing with traffic and parking.
Our clients consistently relay that our virtual therapy and approach work well for them. They indicate they more comfortable in their own homes, felt freer to talk, be themselves. Our clients also found the resources we give them in between sessions was even more beneficial then in person sessions they had previously experienced where coaches and or counsellors provided them with 0 articles, resources, worksheets given between in person sessions.
We want this to be a positive and productive healing experience for you, so we are here to tailor it to your unique needs including for example asking about how you learn is it through videos vs articles; or if you need adaptions we will try to accommodate best way we can.
Once our clients try online they really enjoy it, it begins to feel more natural for them.
96% of our clients sign up for a 2nd session after a first virtual session with us.
We offer virtual: video and phone counselling, support groups and seminars as well as in person.
"
"Studies have broadly shown that teletherapy has similar outcomes in
most cases to in-person therapy. A recent systematic review and meta-
analysis found that telemedicine was comparable to in-person treatment
in efficacy, patient satisfaction and dropout rates."
- Source: Psychology Today article, What works best online or in-person therapy 2023

WHY DID WE PICK YELLOWFINCH AS OUR NAME? WHAT DOES THE YELLOW FINCH (GOLDFINCH) SYMBOLIZE?
A goldfinch (yellow finch) arrival is said to "remind you to enjoy life and savor each moment for the joy that is in it. Furthermore, it is also a time to celebrate who you are, your accomplishments, or just for the sheer fun of it. The Goldfinch meaning symbolizes that life is for you to live. Therefore, each moment you waste on such negative emotions as fear, hatred, and anger is a waste of time. This spirit animal is all about finding joy in the present moment. Seeing one represents that it is time to express yourself. Thus you need to speak up and speak your mind. Be straightforward, kind, and thoughtful with your words, and all will be resolved. " As a mindfulness practitioner and true believer in "finding joy in the present moment" the yellow finch couldn't be a better representation of my business and practice in my own life.
"The goldfinches are symbolic of joy, enthusiasm, positivity, and persistence. In Christianity, these birds have a strong symbolism and are considered to be sacred. The spirit of the goldfinches also symbolizes optimism. These birds believe in always looking at the bright side of things. The third message from Goldfinch Spirit Animal is one of joy. There is a sweet cheerfulness in this little Bird and in the creature’s heartening song. Remaining positive and finding simple, sublime happiness in your life cannot be overstressed. Celebrate every sparkle in your journey and stay true to your vision. The third message from Goldfinch Spirit Animal is one of joy. There is a sweet cheerfulness in this little Bird and in the creature’s heartening song. Remaining positive and finding simple, sublime happiness in your life cannot be overstressed. Celebrate every sparkle in your journey and stay true to your vision."
Source: spiritanimals..com & whatismyspriitanimal.com